Dominion's proposed clean-coal power station in Southwest, Virginia will utilize state-of-the-art controls to significantly reduce emissions of sulphur dioxide, nitrogen oxide, and other pollutants, making it one of the cleanest coal-fired stations in the U.S.
Rising global energy costs are affecting everyone. This ad promotes ways Dominion can help customers reduce their electricity usage, lower their monthly bills and manage the rising cost of energy.
The ad began appearing in May.
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April
23, 2008 — Dominion Print Ad
This ad describes Virginia’s growing need for electricity and Dominion’s plans to meet that need through a balanced mix of renewable energy, clean-burning natural gas, clean-coal technology, emission-free nuclear power and energy conservation.
The ad began appearing in April.
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April
21, 2008 — Dominion Print Ad
Dominion's Project Plant It! ad promotes a community effort to educate children about our ecosystem, plant trees and improve the environment. Project Plant It! is a partnership among Dominion, selected school districts where the company has operating locations and the Arbor Day Foundation.
In April 2008, nearly 20,000 elementary school students in more than 200 schools in Virginia, Connecticut, Massachusetts and Rhode Island will learn about the value of trees in our ecosystem and how to recognize and care for trees. Participating classrooms are given tree seedlings to plant on school grounds, and each student will be given tree seedling to plant at home.
This ad recognizes the sale of the one millionth CFL
light bulb thanks to Dominion's unique discount program, which makes it
more affordable for customers to purchase the bulbs.
Each CFL bulb consumes about 75% less energy and can
last up to 10 times longer than a traditional incandescent bulb.
The program is just one of many things Dominion is doing
to make conservation a top priority. Other efforts include nine innovative
pilot programs
and an on-line
energy calculator. Both help residential and small businesses save
money by reducing their electricity use.
The ad began appearing in March.
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March
10, 2008 — Dominion TV and Print Ads
The latest installment in Dominion's "Every Day" advertising
campaign features Zhou Hui Stauffer, an engineer at Dominion's Surry Nuclear
Power Station, her husband, Jim Stauffer (also an engineer at Surry),
and their four children.
The television and print ads address the importance
of energy conservation, efficiency and renewables.
They began appearing in the Northern Virginia, Richmond
and Tidewater media markets in March.
A new series of ads, which began appearing in
March, emphasizes the importance of diversity throughout Dominion.
Dominion recognizes that having a workforce and
a group of suppliers who come from different backgrounds and have different
experiences helps generate a broader range of better ideas.
Dominion is strengthened, our communities prosper
and our customers benefit thanks to diversity.
Click on the ads below for a larger (PDF) version.
February
24, 2008 — Dominion Print Ad
This ad explains another benefit of the proposed new clean-coal power station in Wise County, Virginia. Gob, which are piles of old waste coal, will be used to generate new energy, preventing the leaching of contamination into the Clinch River and eliminating gob piles in Southwest Virginia.
In addition to gob, up to 20 percent biomass material, like wood waste and wood by-products, can be used. Not only will the facility be one of the cleanest coal-fired stations in the U.S., it will generate jobs and power we need for the future.
The ad began appearing in newspapers in Virginia in February.
To learn more about Dominion’s proposed clean-coal power station, visit www.PoweringVirginia.com.
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February
10, 2008 — Dominion Print Ad
This ad discusses Dominion’s commitment to closing Virginia’s energy gap and the important role the proposed clean-coal power station in Southwest, Virginia plays.
Along with renewable energy, conservation and nuclear power, modern clean-coal power generation will ensure that Dominion is able to continue to provide reasonable rates and reliable service to our customers.
The ad began running in February.
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February
1, 2008 — Dominion Print Ad
Dominion’s new print ad discusses the company’s
plan to build a clean-coal power station in Southwest Virginia. The “Myth/Fact”
format addresses several topics relating to the new facility.
Dominion will use the cleanest proven technology
for this project and that the station will be one of the cleanest coal-fired
facilities in the United States. Not only will the station protect the
environment, it will help keep power prices low and meet increasing energy
demand in Virginia.
The ad began appearing in Southwest Virginia newspapers in early February.
Dominion's latest print ad talks about
the company's commitment to making energy
conservation a top priority.
Like launching nine innovative, new pilot programs to help residential
and small business customers save money by reducing electricity use.
Dominion is helping to support Virginia's goal to reduce electricity
consumption 10 percent by 2022.
The ad began appearing statewide in
Virginia newspapers in late January. (The ad was updated in May 2008.)
Dominion's new 60-second radio ad talks about the company's proposed clean-coal generating station in Southwest Virginia, and how it will provide hundreds of jobs and millions of dollars to the region's economy. The spot is a companion to the print ad below.
The ad began airing on Virginia radio stations
in January.
Dominion's latest print ad explains
how the company's proposed clean-coal
generating station in Southwest
Virginia will provide hundreds of jobs and millions of dollars to the
region's economy. The new station will create more than 1,200 jobs.
Overall, Dominion will invest $1.8 billion
in the local economy, adding upwards of $6 million in tax revenues
each year. The facility also will use the very latest clean-coal technology
and emissions-control systems, making it one of the cleanest coal-fired
stations in the United States.
The ad began appearing in Southwest
Virginia newspapers in late January.
For more about this and other Dominion
initiatives in Virginia, visit PoweringVirginia.com.
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version.
January 8, 2008 — Dominion
Radio Ad
Dominion's new 60-second radio ad, "Population
Growth," discusses
how Northern Virginia's growing population is causing us to run low on
some of the things we count on — like tables at restaurants, parking
spaces, and — electricity.
To ensure that we can continue to meet the energy needs of our customers, the
ad explains how Dominion plans to build a new electric
transmission line to bring power
to Northern Virginia and improve the overall reliability of the system.
The ad began airing on Northern Virginia radio
stations in early January.
