Advertising
Select from the list below to learn about our advertisements.
November 30, 2007 — Dominion
Ads
Dominion's new print ads,"Alarm Clock"
and "Office," are
part of the company's ad campaign that reminds customers how Dominion helps
them navigate their daily lives in more ways than they may realize. The theme
of the campaign is "What we do every day, powers your every day." And
it illustrates how Dominion is committed to providing customers with excellent
service and affordable, reliable electricity -- twenty four hours a day, seven
days a week.
These ads feature Dominion lineman Sean Jones,
and began appearing in Virginia newspapers in early December. Click on either
ad below for a larger (PDF) version.
Dominion's "Every Day" ad campaign
continues this month with a new television and print ad that reminds
customers of the company's commitment to the environment and the preservation
of natural resources.
The theme of the campaign is "What we do every
day, powers your every day."
The TV commercial shows
Dominion Biologist George Birdsong and colleagues along with biologists
from the Virginia Dept. of Game and Inland Fisheries conducting water
sampling tests from a Blue Ribbon trout stream in Bath County,
Va. The print ad (left) features Birdsong at the same location. Both
ads began appearing in Virginia in December.
Dominion's new print ad, "Blowing
in the wind," discusses the company's commitment to renewable
energy.
Dominion is partnering in a planned
8,000-acre wind farm near the company's Mount Storm Power Station.
Much of the emissions-free electricity generated at the facility will
serve customers in rapidly expanding Northern Virginia via a new transmission
line Dominion has proposed. (View a related news
release and learn more about our renewable
energy initiatives.)
This full-page print ad began appearing
in late November.
November 6, 2007 — Dominion Ads
Dominion's "Every Day" ad campaign
continues this month with new television and print ads. The ads are
part of the company's campaign that reminds customers how Dominion helps
them navigate their daily lives in more ways than they may realize. The theme
of the campaign is "What we do every day, powers your every day." And
it illustrates how Dominion is committed to providing customers with excellent
service and affordable, reliable electricity -- twenty four hours a day, seven
days a week.
Walt Grooms, a Virginia Beach lineman, is
featured in a new 30-second television spot. The every day, behind-the-scenes "electricity" situations
he finds himself in include: an airport runway (guiding an airplane
as it takes flight), a hair salon (blow-drying a customer's hair),
a hospital nursery (making a video of a new family), a
toy store (watching an electric train running on a track), and a night
club (playing
in a rock 'n roll band).
Three print ads featuring Grooms also accompany
the TV ad: hospital nursery, an airport runway and a hair salon.
Click on any ad below for a larger (PDF) version.
The ads began appearing in Virginia
in November.
September
4, 2007 — Dominion Ad
Dominion's new print ad,"Coffee
Shop," is
part of the company's ad campaign that reminds customers how Dominion
helps them navigate their daily lives in more ways than they may realize.
The theme of the campaign is "What we do every day, powers your
every day." And it illustrates how Dominion is committed to
providing customers with excellent service and affordable, reliable
electricity -- twenty four hours a day, seven days a week.
In this ad, Dominion lineman Sean Jones
offers a steaming cup of coffee.
The ad began appearing in Virginia newspapers
in early September.
Dominion TV Ad
Dominion's newest television commercial
reminds customers that Dominion helps them navigate their daily lives
in more ways than they can imagine. The theme of the campaign is "What
we do every day, powers your every day." The ad began appearing
across Virginia in early September.
The campaign aims to show customers that Dominion
is committed to providing them excellent service and affordable, reliable electricity — 24
hours a day, seven days a week.
Using a light-hearted approach, the commercial shows Dominion
lineman Sean Jones participating in the morning activities of an average
business man
— waking him up, starting breakfast, preparing coffee, turning on lights
and providing power for a computer.
August
20, 2007 — Dominion Ad
Dominion's new print ad, "Popcorn," is
part of the company's ad campaign that reminds customers how Dominion
helps them navigate their daily lives in more ways than they can imagine.
The theme of the campaign is "What we do every day, powers your
every day." And it shows that Dominion is committed to providing
customers with excellent service and affordable, reliable electricity
-- twenty four hours a day, seven days a week.
In this ad, Dominion lineman
Walt Grooms sits between a couple as they watch television and enjoy
a bowl of popcorn.
The ad began appearing in Virginia newspapers
in late August.
August
7, 2007 —Dominion Ad
Dominion's new "Laundry" print
ad is part of a campaign that reminds customers that Dominion helps
them navigate their daily lives in more ways than they can imagine.
It shows that Dominion is committed to providing them with excellent
service and affordable, reliable electricity — twenty four hours
a day, seven days a week. The theme of the campaign is "What we
do every day, powers your every day."
To this end, this light-hearted, full-page
ad shows Dominion
lineman Walt Grooms helping a family with laundry.
The ad began appearing in Virginia newspapers
in early August.
This Dominion television commercial
reminds customers that Dominion helps them navigate their
daily lives in more ways than they can imagine.
The theme of the campaign is "What we do every day, powers your every day." The
ad is the first of three TV spots that began airing across Virginia in July.
The campaign aims to show customers that Dominion is committed
to providing them excellent service and affordable, reliable electricity — 24
hours a day, seven days a week.
Using a humorous approach, the commercial shows Dominion
lineman Walt Grooms participating in the day-to-day activities of families
— pouring coffee, helping with laundry and turning off the lights at bedtime.
July 23 , 2007 — Transmission Line Ad
To ensure that we can continue to meet
the needs of our customers, Dominion has applied to build a new electric
transmission line. This line will bring power to Northern Virginia
and improve the overall reliability of the system. And after exploring
every alternative, we’re certain that a new transmission line
is the very best way to serve the population of the region.
Dominion’s proposed
route for this line is within or adjacent to an existing transmission
line right of way. The proposed route minimizes the impact of the new
line on Northern Virginia’s communities, historical and cultural
sites, and scenic vistas. It purposely bypasses these sites and avoids
all pre-existing conservation easements.
An independent
study by KEMA , a well
respected international engineering firm, states that Northern Virginians
would need to reduce their electricity use by 40 percent in the next
four years to avert the need for the line. And that just doesn’t
seem realistic.
This full-page print ad first ran
on July 23.
May
4, 2007 — Jamestown Ad
Dominion's full-page Jamestown ad celebrates
American's 400th Anniversary and Dominion's gift to protecting historic
resources.
The ad appeared in Virginia newspapers
statewide in early May.
April
11, 2007 — Project Plant It! Ad
Dominion's Project Plant It! ad promotes
a community effort to educate children, plant trees and improve the
environment. Project Plant It! is a partnership among Dominion and
three school systems in Central Virginia: Chesterfield County Public
Schools, Henrico County Public Schools and Richmond Public Schools.
In April 2007, as many as 10,000 third-grade
students in the Greater Richmond, Va. region will learn about the value
of trees in our ecosystem and how to recognize and care for trees.
The full-page ad appears in
Virginia newspapers statewide from April 11 through May 9.
February
19, 2007 — Re-Regulation Ad
A new Dominion print ad summarizes
how Senate Bill 1416 and House Bill 3068 will return Virginia's utilities
to regulation that will keep the lights on.
January 29, 2007 — Transmission
Line Radio Ad
Dominion's radio
ad, "Blackouts," addresses
the importance of a new transmission line in Northern Virginia
and the prospect of rolling blackouts.
The ad is running on selected Virginia radio stations.
January
28, 2007 — EnergyShare Ad
Dominion's new EnergyShare ad, "Penguins,"
promotes this highly-successful fuel assistance program that helps
pay home heating bills for those in need living within the company's
service area.
EnergyShare pays
for any heating source: oil, gas, kerosene, wood, and electricity.
It is a program of last resort for the elderly, the ill... for all
who face financial hardships from unemployment or family crisis.
Payments
go directly to energy vendors on behalf of those helped, and every
cent donated goes to benefit the needy because Dominion pays for the
program's administrative expenses.
The full-page ads appear in
various Virginia newspapers beginning
the week of January 28.
January
28, 2007 — Bill Bolin Ad
Dominion's ad, "Bill Bolin," is
part of our "customers reconnecting with who Dominion is" campaign.
As the ad explains, one of Dominion’s
biologists, Bill Bolin, also happens to be a noted wildlife painter.
His job protecting our woodlands, wetlands, highlands and shorelines
was combined with his artistry when he headed a team of industry
colleagues to fashion a creative solution to prevent deadly encounters
between whooping cranes and electric power lines. The idea won the
U.S. Department of the Interior’s
distinguished Conservation Service Award.
The ad also describes how Bill represents
what we all strive for at Dominion — operational excellence,
attention to the safety of those we work with and to the habitats we
share, and a stringent ethical standard.
This full-page print ad is
scheduled to begin the week of Jan. 28 in papers throughout Virginia.
January
25,
2007 — Transmission Line Ad
Dominion's ad, "7 FACTS About Dominion’s
Northern Virginia Transmission Line," discusses some key points
supporting the need for a new transmission
line in Northern Virginia.
Learn
more about this project.
The proposed line would extend from the
Meadow Brook substation in Frederick County to Dominion's Loudoun substation.
This transmission line is essential to Dominion Virginia Power’s
ability to maintain system reliability and support future growth in Northern
Virginia.
This full-page print ad is scheduled to
begin on Jan. 25 in the Washington Post and Richmond Times-Dispatch.
January 22-23, 2007 — Transmission
Line Ads
Dominion's "Flashlight" and "Mosiac" ads address
the company's proposal to build a new transmission line in Northern Virginia
and feature a message about the prospect of rolling blackouts as early as 2011.
"Flashlight" runs
Monday, January 22 in the Richmond Times-Dispatch and The Washington Post, and "Mosaic" runs
Tuesday, January 23 in the same papers. Click on either ad for a larger version.
